FOCUS: End Users; Final Outcome

Especially when the academicians and the experts are reviewing Vyavsaay Upanishad, then it is pertinent to set the context right, to set the lens right. They are requested to review the content and framework from the end-users’ point of view. Following considerations have gone in development of the Vyavsaay Upanishad framework –


Audience for Vyavsaay Upanishad

The primary end-users and beneficiary of the Vyavsaay Upanishad is small shop owner, a manufacturing unit owner, an enthusiastic online seller, an SHG, and alike.

  • Getting into formal education is not their style
  • Yet, they do need bite-size tips and insights that they can implement
  • There is a need of framework that is helpful at every stage of their business trajectory

Though the well-capitalized corporate sector and start-up incubation sector (which essentially works as search engine for the venture capital firms) – both may benefit from the book, however, the primary audience is the SMB sector, the unorganized sector – that has void of both, the capital and the dependable framework for personal development for the business owner.

A Few Words on the Rationale for Vyavsaay Upanishad

  1. Vyavsaay Upanishad can prove to be dependable framework for SMB sector that can be used by end-users, government agencies, social sector, academia and policy-makers
  2. Vyavsaay Upanishad is singular complete pedagogy that is based on ancient and timeless principles and practices combined with modern ones; comprising of 512-page authoritative hardcover book + content converted into 225 media + an online forum for ongoing dialog
  3. Vyavsaay Upanishad has been in a language and style keeping the final beneficiary on the top priority – the launch edition being in good quality conversational Hindi
  4. Sri Manish Sabharwal, Chairman, TeamLease; talks about the term – “formalization” of non-formal sector – Vyavsaay Upanishad can facilitate the process of formalization, at least internally within the enterprise.
  5. Vyavsaay Upanishad can become the framework for the Grand Vision called ATMNIRBHAR BHARAT – by empowering the SMB owners on basics of steering the small enterprise

Few Words on the Vyavsaay Upanishad Methodology

Please do not expect “academic” style in Vyavsaay Upanishad. Although most of its concepts can be academically validated, and also the work can open up dozens of research avenues; however, Vyavsaay Upanishad ventures beyond the theory too.

The style in Vyavsaay Upanishad is based on contemporary “science of learning” and content assimilation

  • Bite-size 225 episodes – average 675 words each in text, that takes about 4 minutes to read
  • In the language that they understand well – First edition being launched in Hindi; English version in pipeline
  • Psychology of attention taken care – people’s language has been used, simple, story-style
  • Discovery element – 225 episodes have been kept in easy flow, not clustering them into sub-topics from the author’s side

A Note on the Pedagogy

The Vyavsaay Upanishad uses the discourse as methodology. The three pivotal elements of Vyavsaay Upanishad Framework are

  1. The 512-page hardcover book – which at least in the initial phases – will not be sold in open market, but will be available only to the subscribers of framework
  2. The Vyavsaay Upanishad Framework Experts – The Expert Certification program is also available. Expert mentors are ones who are eager to implement the methodology on the gerund level
  3. Provision for short-term educational program and FDP  in partnership with universities, institutions, non-profit and government agencies
  4. Research Opportunities are open. There is fantastic scope for dozens of macro-level inter-disciplinary research projects; across the world; all the more because the world has realized the vital significance of self-reliance once again through the pandemics of 2020-2021.

A Glimpse of Themes Covered

व्यवसाय उपनिषद् छोटे एवँ मध्यम उद्यमियों और व्यवसायी परिवारों के लिए उत्कृष्ट और विश्वसनीय मार्गदर्शन है | यह एक सम्पूर्ण फ्रेमवर्क है जहाँ हमें सभी ऐसे टॉपिक्स पर तकनीकें मिलेंगी जो हमारे उद्यम के लिए महत्वपूर्ण हैं; विषय, जैसे –

  • आत्मनिर्भरता के लिए सूत्र और विचारशैली
  • व्यवसाय कठिन समय में और कठिन समय के बाद
  • उद्यमी परिवार और पैसे का मैनेजमेंट
  • व्यवसाय में पूँजी का प्रबंधन
  • कर्मचारियों के चुनाव के लिए उपयोगी टिप्स
  • काम-चोर कर्मचारी से निबटने के लिए स्ट्रेटजी
  • उद्यमी परिवार का वातावरण
  • उद्यमी परिवार के बच्चों की शिक्षा का मैनेजमेंट
  • व्यवसाई बंधुओं के लिए व्यावहारिक आध्यात्म और मनोविज्ञान
  • व्यवसाय में फ़ाइनेंशियल मैनेजमेंट के लिए टूल्स
  • छोटे व्यवसायियों के लिए ग्रहकोलॉजी अर्थात ग्राहकों के मनोविज्ञान और व्यवहार की समझ
  • उद्यम के लिए अगली पीढ़ी के मार्गदर्शन की तकनीकें
  • बिक्री, बाजार और ब्रांड के लिए सुझाव और तकनीकें
  • पार्टनरशिप्स और बिज़नेस के विस्तार के लिए तकनीकें
  • उद्यमी वर्ग के सामाजिक-आर्थिक योगदान
  • प्रकृति, संस्कृति, प्रशासनिक नीतियों के उद्यम और टेक्नॉलॉजी पर प्रभाव
  • उद्यमियों के व्यक्तित्व और विचारशैली

Finally – Action Points

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