We must know the right as well as wrong reasons why customers buy.
A window to customers pre-purchase behavior
Business has only two functions – innovation (or quality), and marketing (or, sales).
If everyone does business, who will buy / who will be in employment? And 3 other questions
Business gets the funding it deserves; if the approach is correct. 8-minutes talk
Two kinds of financial scenarios in business that can be and should be avoided.
Buyers love the panic sale.
Capital is complex and vital. Spend 12 minutes here.
Nearly all of us need to revisit this correlation
We need to understand behavior of costs in business.
If business is almost like a machine to make money, why it does not always work? And two more questions
Something that no books on financial management tell us about business capital